My name is Anna Backlund and I’m the new Creative director at House of Rym. But it’s only the position that is new, I’ve been a part of the team since the very beginning. Me and Elisabeth Dunker have created this brand together with founders Rym and Zied.I really love my job! House of Rym is kind of like my baby, the result of an extremely successful collaboration. At House of Rym I have full trust and I basically get free rein to realize my ideas. There are almost no limitations so I really get the opportunity to use my creativity. Almost anything is possible and that is incredibly inspiring.
I got my exam at HDK – Academy for design and craft in Gothenburg, where I studied textile art. I knew, long before I even started, that I wanted to work with patterns. I’ve always been intrigued by how the repeat adds value and depth to the image. And the complexity of a perfect repeat is so challenging!
My true passions are handcraft and materials. But also travelling and experiencing new cultures. Thanks to my work with House of Rym I have the amazing possibility to combine my passions. Because our goal is to join different cultures together and put all the light on the unique handcraft. When you think of it, it’s actually quite amazing!